SCOTT on:

   Priorities

T ell me if you’ve heard this one before: “we just don’t have the money for it right now.”

Maybe you’ve heard it from your boss, your dad, your wife or maybe you’ve said it yourself, but we’ve all heard it. And each and every time we’ve heard it it’s been a lie.

There’s always enough money. If something’s important enough, the money will be found.

Today I donated a considerable amount of money – for me – to the National Wildlife Federation for a program they have to retire grazing land adjacent to Yellowstone Park to expand the habitat for the local bison herd there. To me, land acquisition for conservation is of primary importance. Whether or not I have the money to spend on it, I always come up with it some how.

It’s a matter of priorities and for what your priorities are you can always find money.

The University of Georgia has proved this further by allocating $40 million dollars for a renovation of its football training complex. In the toughest economy this country’s seen in 30 years where financing and credit for large capitol projects is harder to come by than ever, where unemployment is at record highs and donations and public dollars to universities is at record lows, UGA dug through its couch cushions and ash trays and came up with $40 million some how.

And they came up with that money because football matters to Georgia. Football is of primary importance to the Bulldogs. No matter how much money they have or don’t have coming in, there’s always money to spend on football. It’s their priority.

It would have been easy for the University of Georgia to say “we just don’t have the money for it right now.” In this economy, everyone would have believed them and understood. But when someone says “we just don’t have the money for it right now,” what he’s really saying is “I don’t care enough about that to spend any money on it right now.” And Georgia has always cared enough about football to spend money on it regardless of how deep they needed to dig or what other spending projects had to be borrowed from or put on hold.

The University of Georgia has talked about wanting to upgrade its basketball arena for more than a decade. What has been done? Not much because no one there cares about basketball. No one cares enough to spend money. No one cares enough to spend money that could be spent on football. It’s not a priority. There’s always something better to spend that basketball money on like new football jerseys or new weight equipment for the football team or more pay for the football assistant coaches or new paint on the football field.

Priorities.

There’s always enough money if there’s enough of a priority.



Priorities
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